Arctic Travel
Landing page design
Duration: 2 days, 2024
Context
Client / Arctic Travels
Brief / To create a structured landing page that allows users to plan and customise their winter holiday, while emphasising ease of use, luxury, and trust in expert travel guidance.
Goals/
Why / This section showcases a short practice project that allowed me to test ideas and experiment with new layout options, with a strong focus on user needs and interaction. My emphasis here is on user interface design, so research is not included. To challenge myself, I set a constraint of completing each project within a short time frame. This approach encouraged quick brainstorming and the selection of the most suitable ideas.
Brief / To create a structured landing page that allows users to plan and customise their winter holiday, while emphasising ease of use, luxury, and trust in expert travel guidance.
Goals/
- Provide a clear and intuitive flow for selecting region, lodging, resorts, and passes.
- Highlight Arctic Travels’ balance of luxury and affordability.
- Ensure strong conversion opportunities with well-placed CTAs.
- Maintain brand consistency with cool-toned colours and inspiring winter visuals.
Why / This section showcases a short practice project that allowed me to test ideas and experiment with new layout options, with a strong focus on user needs and interaction. My emphasis here is on user interface design, so research is not included. To challenge myself, I set a constraint of completing each project within a short time frame. This approach encouraged quick brainstorming and the selection of the most suitable ideas.
Arctic Travel
Arctic Travel
Landing page
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