The British Property Federation (BPF), a leading voice for the UK property sector, partnered with our team at Element78 to redesign its website and member portal as part of a broader digital and CRM transformation. The goal was to improve engagement, clarify membership journeys, and align three partner organisations — BPF, SPF, and UKPA — under a unified experience.

UX Researcher – contributed to stakeholder workshops, survey creation and analysis, persona development, and user flow mapping. Supported prototype iterations and cross-team collaboration with developers and project managers.

Understanding the diverse needs of BPF’s membership groups and translating a complex organisational structure into a cohesive, user-centred digital experience. The goal was to define clear roles for the website and portal to improve engagement, simplify onboarding, and streamline content delivery across platforms.

Impact Recently launched - quantitative metrics are not available yet.

︎Research insights shaped a new content strategy. ︎Enhanced event visibility & member engagement. ︎Informed CRM-integrated user journeys and portal functionality.

• Gathered actionable insights through workshops, surveys, and heatmaps to shape content strategy.
• Conducted competitor portal audits to identify engagement and usability opportunities.
  
• Supported mapping of user flows for onboarding, membership, and event registration.
  
• Assisted with additional pages, components, documentation and usability testing.
  

Explore the process →From insight to implementation

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