Leaf & Lather
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Landing page concept
Duration: 2 days, 2024
Context
Client/
Leaf
& Lather
Type / Self-initiated (Daily UI challenge)
Brief / I set out to design a landing page that captures Leaf & Lather’s sustainable and natural ethos while ensuring a smooth shopping experience. My focus was on creating a balance between aesthetic appeal and usability, making it easy for users to explore products, understand the brand story, and feel encouraged to make a purchase.
Goals /
Tools / Figma
Type / Self-initiated (Daily UI challenge)
Brief / I set out to design a landing page that captures Leaf & Lather’s sustainable and natural ethos while ensuring a smooth shopping experience. My focus was on creating a balance between aesthetic appeal and usability, making it easy for users to explore products, understand the brand story, and feel encouraged to make a purchase.
Goals /
- Communicate Leaf & Lather’s sustainable ethos through
natural tones, clean typography, and lifestyle imagery.
-
Simplify product discovery with intuitive search, filters,
and a clear layout of best sellers.
-
Build trust and authenticity by highlighting brand
storytelling and customer reviews.
- Drive engagement and conversions with strong CTAs and social proof from user stories.
Tools / Figma
Leaf & Lather
Landing page
