YoungMinds, one of the UK’s leading mental health charities, partnered with our team at Element78 to refresh and upgrade its website as part of a wider brand relaunch. The goal was to translate the new brand identity into a cohesive, accessible digital experience that better supports young people, parents, and professionals.

UX/UI Designer – led the full design phase from site audit to prototyping, working closely with developers and stakeholders through iterative feedback rounds to ensure seamless implementation.

Translating a refreshed brand identity into a large-scale legacy CMS within tight timelines while maintaining usability and accessibility.

︎ +90% traffic ︎ + 200% donations ︎ +111% performance ︎ –46% bounce rate

• Defined and applied new design rules for a full-site refresh and modular CMS system.
• Delivered a mobile-first prototype focused on accessibility and audience relevance.
  
• Simplified navigation and visual hierarchy for diverse user groups.
  
• Supported content and CMS training for ongoing scalability.

Explore the process →From insight to implementation

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